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Alphabet Technologies Chennai (AlphabetwebZ.com) are Google authorised resellers chennai, Isterm of AdWords (Google AdWords) is an advertising service in Google for businesses wanting to display ads on Google and its advertising network. The Google authorised resellers in chennai runs AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
When did Google Adwords start?
Google began selling advertising with AdWords, keyword-based search advertising, on October 23, 2000. AdWords first launched with 350 customers. Today, it is responsible for tens of billions of US dollars in yearly revenue.
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.
AdWords has evolved into Google‘s main source of revenue. Google’s total advertising revenues were USD $43.7 billion in 2012. AdWords offers pay-per-click (PPC), that is, cost-per-click (CPC) advertising, cost-per-acquisition (CPA) advertising, cost-per-thousand-impressions or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing (also known as retargeting). The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Sales and support for Google’s AdWords division in the United States is based in Mountain View, California, with major secondary offices in Ann Arbor, Michigan and New York. The third-largest US facility is in Mountain View, California, headquarters. Engineering for Google AdWords is based in Mountain View, California with major secondary offices in Los Angeles and New York.
Google has an active official public help and support community maintained and frequented by highly experienced Adwords users (referred to as “Top Contributors”) and Google employees. In 2011, AdWords represented 96% of Google’s revenue.
Remarketing is an AdWords feature that allows users to show ads to those that have already been to their website. This feature allows users to create different audiences from website users and to show relevant ads to separate audiences. This approach makes remarketing a very effective tool for returning users with a high conversion rate.
Remarketing Lists for Search (RLSA) via Google Analytics became available in Google AdWords in early June 2015, allowing standard GA remarketing lists to be used in the targeting of traditional text search ads
Ad extensions are a feature that allows advertisers to enhance their Adwords campaigns by showing extra information with their ads, like a business address, a phone number, or more web page links.
Ad extensions are created to improve ad visibility and to attract clicks. They appear with the Search Network, above the search results, and depending on the extension might also appear on the Display Network.
AdWords shows extensions when it calculates that the extension (or combination of extensions) will improve the advertiser’s campaign performance, or when an ad is ranked high enough for it to appear. The advertiser is charged as usual for the click. Google does not charge for review extensions, social extensions and seller ratings.
App extensions – A link below the ad text directing users to the advertiser’s mobile or tablet app.
Call extensions – Allow advertisers to include a clickable phone number in their ads.
Location Extensions – Allow advertisers to show their business address, phone number, and a map marker with their ad text.
Review extensions – Showcase positive, third-party reviews from reputable sources.
Sitelinks extensions – Allow advertisers to add additional links below their ads.
Callout extensions – Allow advertisers to add additional descriptive text.
Structured Snippet Extensions – Allow advertisers to add up to two predefined headers (product or service category) like brands,courses,degrees and more.
Price Extensions – Allow advertisers to display prices for products or services.
Adwords creates and displays automated extensions when the system predicts they will improve performance. Automated extensions includes
Dynamic Sitelink Extensions
Dynamic Structured Snippets
Google Click-to-Call was a service provided by Google which allowed users to call advertisers from Google search results pages. Users entered their phone number and Google would then call them back and connect to the advertiser. Calling charges were paid by Google. The service was discontinued in 2007. For some time similar click-to-call functionality was available for results in Google Maps. In the Froyo release of Google’s Android operating system, certain advertisements include very similar functionality, where a user can easily call an advertiser. In iOS, phone numbers are automatically recognised as such, and web developers can also provide direct links to the Phone application, providing similar (if not identical) functionality.
Google now offers a mobile click-to-call function which allows searchers to call a business directly rather than going to their website.
The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead. The system became much slower, so eventually it was returned to MySQL. Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business, which requires strong consistency, high scalability across data centers and powerful SQL queries. The interface has also been revamped to offer better work flow with additional new features, such as Spreadsheet Editing, Search Query Reports, and better conversion metrics.
Google has also come under fire for allowing AdWords advertisers to bid on trademarked keywords. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including the trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland. Advertisers are restricted from using other companies’ trademarks in their advertisement text if the trademark has been registered with Advertising Legal Support team. Google does, however, require certification to run regulated keywords, such as those related to pharmaceuticals keywords, and some keywords, such as those related to hacking, are not allowed at all. These restrictions may vary by location. From June 2007, Google banned AdWords adverts for student essay-writing services, a move which was welcomed by universities.
Google has other restrictions, for example the advertising of a book related to Facebook was restricted from advertising on AdWords because it contained the word “Facebook” in its title — the rationale being that it was prohibited from advertising a book which used a trademarked name in its title